Brand Consciousness Among Teenagers Essay Example for Free

Brand Consciousness Among Teenagers Essay Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the â€Å"mainstream media,† referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. The advantage of running operation in mass media is that one can set up a platform of medium to disseminate favorable message. The advantage of attacking mass media is that one can build up his/her reputation for being less biased and more objective. The advantage of co-operating with mass media is that one can ease the worries of being black mouthed by media organizations. The advantage of buying corporate engaged in mass media is that one can get a big asset for negotiation with political parties and the government. Disadvantages of mass media Well I believe it comes down to the parents or guardians to begin with. Of course younger generations shouldnt be watching as much TV if at all. Most of the primetime shows and stations are becoming more and more passive on what not to show. Having younger children subjected to nudity, cursing, sexual immorality, drinking and other negative adult oriented material is of course unsuitable, heck even unsuitable for adults at times. If the parents let their children watch inappropriate shows on TV Im sure studies have shown the likelihood of these children being involved in such problems later on in life.

The collapse of Enron Essay Example for Free

The collapse of Enron Essay The collapse of Enron seems to be rooted in a combination of the failure of top leadership, a corporate culture that supported unethical behavior, and the complicity of the investment banking community. In the aftermath of Enron’s bankruptcy filing, numerous Enron executives were charged with criminal acts, including fraud, money laundering, and insider trading. Ben Glisan, Enron’s former treasurer, was charged with two-dozen counts of money laundering, fraud, and conspiracy. During the plea negotiations, Glisan described Enron as a â€Å"house of cards. † Andrew Fastow, Jeff Skilling, and Ken Lay are among the most notable top-level executives implicated in the collapse of Enron’s â€Å"house of cards. † Andrew Fastow, former Enron chief financial officer (CFO), faced 98 counts of money laundering, fraud, and conspiracy in connection with the improper partnerships he ran, which included a Brazilian power plant project and a Nigerian power plant project that was aided by Merrill Lynch, an investment banking firm. 2. How did the top leadership at Enron undermine the foundation values of the Enron Code of Ethics? Enron’s ethics code was based on respect, integrity, communication, and excellence. Kenneth Lay, former chairman and (CEO) of Enron Corp. , once quoted as saying: â€Å"I was fully exposed to not only legal behavior but moral and ethical behavior and what that means from the standpoint of leading organizations and people. † In an introductory statement to the revised Enron Code of Ethics issued in July 2000, Lay wrote: â€Å"As officers and employees of Enron Corp. Its subsidiaries, and its affiliated companies, we are responsible for conducting the business affairs of the companies in accordance with all applicable laws and in a moral and honest manner. † Lay went on to indicate that the 64-page Enron Code of Ethics reflected policies approved by the company’s board of directors and that the company, which enjoyed a reputation for being fair and honest, was highly respected. Enron’s ethics code also specified that â€Å"An employee shall not conduct himself or herself in a manner which directly or indirectly would be detrimental to the best interests of the Company or in a manner which would  bring to the employee financial gain separately derived as a direct consequence of his or her employment with the Company. † 3. How did Enron’s corporate culture promote unethical decisions and actions? Enron has been described as having a culture of arrogance that led people to believe that they could handle increasingly greater risk without encountering any danger. According to Sherron Watkins, â€Å"Enron’s unspoken message was, ‘Make the numbers, make the numbers, make the numbers—if you steal, if you cheat, just don’t get caught. If you do, beg for a second chance, and you’ll get one. ’† Enron’s corporate culture did little to promote the values of respect and integrity. These values were undermined through the company’s emphasis on decentralization, its employee performance appraisals, and its compensation program. Each Enron division and business unit was kept separate from the others, and as a result very few people in the organization had a â€Å"big picture† perspective of the company’s operations. Accompanying this emphasis on decentralization were insufficient operational and financial controls as well as â€Å"a distracted, hands-off chairman, a compliant board of directors, and an impotent staff of accountants, auditors, and lawyers. † Jeff Skilling implemented a very rigorous and threatening performance evaluation process for all Enron employees. Known as â€Å"rank and yank,† the annual process utilized peer evaluations, and each of the company’s divisions was arbitrarily forced to fire the lowest ranking one-fifth of its employees. Employees frequently ranked their peers lower in order to enhance their own positions in the company. Enron’s compensation plan â€Å"seemed oriented toward enriching executives rather than generating profits for shareholders† and encouraged people to break rules and inflate the value of contracts even though no actual cash was generated. Enron’s bonus program encouraged the use of non-standard accounting practices and the inflated valuation of deals on the company’s books. Indeed, deal inflation became widespread within the company as partnerships were created solely to hide losses and avoid the consequences of owning up to problems. (p29-31) Weiss, Joseph W. (2009). Business Ethics: A Stakeholders Issues Management Approach

Police Organizations And Administration Criminology Essay

Police Organizations And Administration Criminology Essay There is an old adage that states, Those who cannot remember the past are condemned to repeat it. Sadly, many people in the law enforcement community seem to think that the history of police work began the day they first put on their badge and gun belt. Because of this reason, each form of progress in law enforcement tends to be viewed as something completely innovative, without any historical background. This is truly the case in todays society in regards to community policing. In order to grasp a better understanding of the debate over community policing in our present time, officials within law enforcement should be knowledgeable of its history. History proves wrong to all of the outlandish claims made by some of the supporters of community policing and also warns against forgetting the important lessons of the past. It shows us that the idea to change policing strategies have been a continuous theme since the beginning of municipal policing. Most importantly, it reminds us that are problems in todays society, while very serious, are nothing new to the world of policing. Modern law enforcement history began about 181 years ago with the creation of the London Metropolitan Police District in 1829. By forming a new police force, the British Parliament tried to deal with the rise in crime rates in and around the nations capitol, attributed at the time to the fast urban growth, unconstrained immigration, alcoholism, high poverty, radical political groups, unsupervised juveniles very poor infrastructures, and merciful judges. The philosophy taken on by Sir Robert Peel, the first chief of the London Metropolitan Police, has become the traditional model for all British and American police organizations. These principles include the use of crime rates to determine the effectiveness of the police, the importance of a centrally located publicly accessible police headquarters, and the value of proper recruitment, selection, and training (Patterson, 1995). Possibly the most lasting and significant advancement was the establishment of regular patrol areas, known as beats. Before the creation of the London Metropolitan Police in 1829, the police, whether it was either civilian or military, only responded to a crime after it had been reported. Areas were not patrolled frequently; any crime prevention or arresting of criminals in the act of committing a crime took place coincidently. As part of Sir Robert Peels strategy, he would place his officers in specific geographic zones and held them responsible for preventing and stopping crime within these zones. He based this strategy on his belief that the officer would: 1) become known to the public, and citizens with information about criminal activity would be more likely to tell a familiar figure than a stranger, 2) become familiar with people and places and thus better able to recognize suspicious persons or criminal activity, and 3) be highly visible on their posts, tending to deter criminals from committing crimes in the immediate vicinity (Patterson, 1995). In order for Peel to put into action his beat model, he instituted a paramilitary command structure. Though Peel truly believed in civilian control, he also understood that only military discipline would ensure that his constables, to us known as officers, would actually walk their beats and enforce the law on Londons streets. Early American policing came about roughly similar to that of the London police. By the time of the Civil War, most of the populous U.S. cities had established municipal police departments. These police departments, just like the London police, had adopted a paramilitary structure. Police officers were required to wear distinguishing blue uniforms and foot patrol their assigned beats. However, there was a difference between American and London police officers. The American officers were allowed to carry a gun on their belt. They were also under the control of a politically appointed local precinct captain, unlike the London officers. By the turn of the century, the progressive movement began to promote professionalism in law enforcement as one of the basic components of rehabilitating municipal politics (Patterson, 1995). There was a true concern about corruption and violence in local police agencies that ultimately resulted in States taking over of some of the city departments. Eventually, that led to the formation of new State police agencies that would be free from corrupting influences of local area politics. Reformers fervently tried to protect the police from political obstruction and simultaneously preserve local government control. Founded in 1893, the International Association of Chiefs of Police (IACP) implemented a civil service personnel system and the centralization of power in powerful executive positions which would be able to control the politically united precinct captains. Reformers also wanted to change the responsibilities of police officers in American society. During the 19th century, police officers were doing more social work than law enforcement. American police officers were busy enforcing health and building codes, securing housing for the homeless, building and supervising playgrounds for children, and even finding jobs for ex-convicts (Patterson, 1995). Reformers felt that the social work being done by American police officers provided too many chances for political preferential treatment and was a waste of resources. They felt the American police officers time should be allotted to fighting and preventing crime. Technological and scientific advancement played a pivotal role in American policing. The forensic sciences introduced ballistics, chemistry (e.g. DNA), and fingerprinting. The technological advancement came in the form of the automobile, telephone, and the radio. These advancements took policing to an unprecedented level. Radios were installed in patrol cars which allowed for police officers to respond to emergency calls received by the police switchboard. The use of automobiles during the beat also had a great impact. It allowed for police officers to observe the area that they were patrolling from a distance while also allowing them to respond to any incident that might have occurred in another area in a timely manner. As time went on, professionalism within local police agencies encountered several problems. Many police agencies became divided between the older generation of officers and the newer college-educated officers. Advanced education contributed to greater levels of disappointment with the more everyday aspects of policing. With higher demands put on policing, such as being more efficient and objective, it caused officers to become detached from the community and go against any route that any elected political leader might have. Many people also questioned whether professionalism within local police departments was really taking place. Many departments implemented a civil service merit system to deal with hiring and promotion. A code of ethics was also implemented. Many of these departments supported their practices through knowledge based on experience (Patterson, 1995). None of the departments conducted any true scientific research, nor did they require any form of higher learning (coll ege degree) to be able to work in the field. It became evident in the past 40 years that professionalism was failing. With all the assassinations, urban riots, and gang violence that was taking place, the citizenry lost their trust in the polices ability to protect and serve them. The first organized resistance using the basic concept of community policing can be found in Skolnicks case study of the San Francisco, California, Police Departments Community Relations Unit. In 1962, the San Francisco Police Department formed a specialized unit based on the notion that police would give help to reduce crime by reducing despair; by acting as a social service agency to ameliorate some of the difficulties encountered by minority group persons (Patterson. 1995). The members of the unit were uneasy of the mission put forth on them due to the fact that they were not sure on what methods they would be applying in order to serve any of the minority population. Another problem that this specialized unit faced was how to maintain its identity as a police organization and at the same time to win the confidence of the minority group populationà ¢Ã¢â€š ¬Ã‚ ¦ordinarily considered a police problem (Patterson, 1995). Subsequently, the relationship of trust between the community a nd the unit resulted in complaints of misconduct against other police officers. The program was inefficient and quickly disbanded. A new strategy came about in the 1970s called team policing. Advocates of team policing recognized that: In recent years, due in part to changes in the social climate and in part to changes in police patrol techniques (more patrol cars, less foot patrol), many police agencies have become increasingly isolated from the community. This isolation makes crime control more difficult. (Patterson, 1995). Much like Sir Robert Peels strategy of placing an officer responsible for patrolling a specific beat, team policing assigned a team of police officers to a specific geographic area in order for them to learn about the neighborhood, its people, and its problems. Since team policing involves a team of people and not an individual, the chances of corruption are reduced. The concept of team policing appealed to many major American cities; cities tried employing different forms of it within the community. The different forms of team policing attempted in American cities failed. One of the main r easons why team policing failed was because it placed more effort on long-term problem solving than on quick response to incidents. Other reasons were that it violated the chain of command and also interfered with detectives and other specialized units in the police departments. The term community policing is basically made up of police philosophies, strategies, and tactics known as problem-oriented policing, neighborhood-oriented policing, or community-oriented policing. Just like team policing, the goal of community policing is that the officer(s) that is assigned to a specific beat will create a bond between himself and the community. Community policing encourages police officers to pursue higher education and conduct research on proposed methods of policing. Community policing officers dedicate a substantial amount of time performing social work. However, they also work independently and creatively to find solutions to the problems they encounter on their beats instead of merely responding to emergency calls and arresting criminals. (Patterson, 1995). By doing this, community police officers are able to make many personal contacts in the community. All of the standards of community policing coincide with the values of police culture: crime fighting, stan dard operating procedures, and a paramilitary chain of command. Community policing consists of three key components. The first is community partnerships which are defined as collaborative partnerships between the law enforcement agency and the individuals and organizations they serve to develop solutions to problems and increase trust in police (Wikipedia, 2010). The second component is organizational transformation which is the alignment of a law enforcement agencies organizational management practices, structure, personnel, and information systems to support community partnerships and proactive problem solving (Wikipedia, 2010). The final component is problem solving which is the process of engaging in the proactive and systematic examination of identified problems to develop and rigorously evaluate effective responses (Wikipedia, 2010). Community policing has received favorable reviews from politicians, academic scholars, public administrators, the media, and, most importantly, the general public. Despite the positive support that community policing has received, it has gone through some upheavals at the operational level in almost every place that it has been implemented. When comparing modern community policing against the first forms of community policing in America, there are a number of significant errors that are noticeable. Even though community policing was accepted by many people that were in and out of the public eye, the reality was that the program was only put into place when there was grant funds available. If there were funds, then the next issue would be which neighborhood groups would the specialized unit need to operate in. The priority was placed on funding and which neighborhood to appease than actually coming up with a strategic management plan. Another problem was that many of the officers that were involved in community policing appeared unsure of who to serve and how to serve them. They used different techniques that ranged from enthusiastic social work to forceful street crime policing. Many of the cities that tried to implement community policing did so by using small, specialized units in well-defined neighborhoods. This caused a negative reaction within other communities because other residents felt ignored by the police. It also caused a rift between police officers because there was a perception that community police officers play by different rules and do not have to respond to the same possible violent calls that other officers have to take. Personnel evaluations and lack of efficiency are two other issues within community policing (Friedmann, 1996). In regards to personnel evaluations, many cities have been slow to change their forms of evaluating officers. They are still using traditional indicators, such as calls handled and arrests made, to evaluate performance instead of evaluating officers on their efforts to solve problems. Lack of efficiency is a major issue because community policing is truly labor intensive. Foot patrols, a key component in community policing, was discarded by prior generations because it was not a cost effective way to deliver police services (Patterson, 1995). Due to the shrinking tax base in cities and public demands for leaner government, there are few opportunities to make community policing effective. Decentralization and permanent assignments are considered to be two focal elements of community policing. Unfortunately, these two elements conflict with the professional model (Friedmann, 1996). One of the first changes made by the IACP was the implementation of a more centralized authority and also a mandatory rotation of assignments for officers. An unplanned consequence of community policing was that in order for officers to get to know their beat, they would have to be able to spend a significant amount of time in the community building relationships with the residents. The relationships formed between officers and citizens lead to an increased in corruption and biased behavior by officers. Crime is a natural condition of society. Police administrators, police officers, political leaders, and the public need to accept the inevitability of crime in order to avoid being deluded into unrealistic expectations by new programs (Patterson, 1995). It is important to realize that top to bottom organizational changes in policing are inevitable. These changes, however, do not represent a novelty in policing. The changes that are occurring in policing today are a consequence of a long history of problems encountered since the beginning of policing. It is pivotal that police administrators learn the history of policing and the lessons that have been learned from the past. If they do, they will be better prepared for the uncertain and challenging future.

Comparison (J. Swift & A. Pope) Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   The attitudes portrayed in Alexander Pope’s An Essay on Man and Jonathan Swift’s â€Å"A Modest Proposal† towards mankind is strikingly similar. Both acknowledge the view that man has dominion over the earth, as created and instituted by God. However, the difference is seen in their approaches to this subject. Pope primarily focuses on man’s pride and place in society, whereas Swift discusses how man deals with certain situations reasonably or unreasonably. Pope and Swift present situations that man has to face in conjunction with illogical conclusions. Besides exhibiting illogical conclusions, they also show the selfish, prideful, rebellious, jealous, and the ungrateful characteristics of man.   Ã‚  Ã‚  Ã‚  Ã‚  The narrator in Swift’s, â€Å"A Modest Proposal† appears to be a logical, educated person who has been studying the subject of impoverished citizens, primarily women and children, for years. He does this by informing the reader of his working relationship with scholars, as well as thought out and gathered calculations, followed by examples of children having no hope for the future. He transitions into illustrating his proposal from giving his findings by stating, â€Å"I have too long digressed, and therefore shall I return to my subject† (Swift 457). The narrator indicates his proposal, which appears to be illogical to the reader. He does this so that the reader will not agree with the solution to overpopulation by eating babies, but fo...

Character Analysis Of Prospero Essay -- essays research papers

Prospero, of course, is the play. He is the exiled duke of Milan and the father of Miranda, as well as a powerful magician ruler of a remote island. The play revolves around him. He has more lines than any other character. His presence is felt continuously, even in those scenes in which he does not appear personally. He is the manipulator of the action in the play. The sometimes-godlike character is well rounded and full of contradictions, making him a difficult character to evaluate.   Ã‚  Ã‚  Ã‚  Ã‚  In his judging, punishing, forgiving, and in many other ways, he is godlike compare to the rest of the characters in the play. Thanks to Ariel, he is also knows everything as well. Like a god, he punishes the guilty, but with grace he shows mercy and gives second chances. After Caliban attempts to rape Miranda, Prospero does not get rid of him. If I were Prospero, I would have a severe monthly payment punishment-plan installed for Caliban. Near the end of the play, after Properso reveals the conspiracies of all those against him, there is no harsh punishment as one would imagine. He basically just demands repentance. Forgiveness is one of the themes in this play, and here Prospero demonstrates it. Even though Caliban conspires with Stephano and Trinculo to kill him, he refrains from punishing Caliban (“Go, sirrah, to my cell;/Take with you your companions. As you look/To have my pardon, trim it handsomely.'; 5.ii.291-293).   Ã‚  Ã‚  Ã‚   ...

Euthanasia Essay - Assisted Suicide -- Euthanasia Physician Assisted S

Assisted Suicide/Euthanasia      Ã‚   Remarkably, few have noticed that frail, elderly and terminally ill people oppose assisted suicide more than other Americans. The assisted-suicide agenda is moving forward chiefly with vocal support from the young, the able-bodied and the affluent, who may even think that their parents and grandparents share their enthusiasm. They are wrong.    Thus the assisted suicide agenda appears as a victory not for freedom, but for discrimination. At its heart lie demeaning attitudes and prejudices about the value of life with an illness or disability. All who believe in the dignity of human beings should reject such attitudes.    When people raise their voices against this injustice, let no one say that they are "imposing" their values on others. Opponents of euthanasia are standing with those who are vulnerable and marginalized, those who often lack a voice in our nation's policies and are at serious risk of having some demeaning and lethal "values" imposed on them from the outside. Moreover, it is a source of pride that some are "inside" this issue as few others are. Christian hospitals, hospices and nursing homes, as well as Christian physicians, nurses, chaplains and others who work in secular institutions, are on the front lines in providing compassionate care for suffering patients. They know, as we do, that the humane approach to dying patients is to eliminate their physical suffering and other problems, not to eliminate the patient. They know, as Pope John Paul II has said, that "true 'compassion' leads to sharing another's pain; it does not kill the person whose suffering we cannot bear" [The Gospel of Life, 66].    Christian conferences file briefs in pending Supreme Cou... ... "Euthanasia and physician-assisted suicide: attitudes and experiences of oncology patients, oncologists, and the public." 347 The Lancet 1805 (June 29, 1996):1809   Humphry, Derek. "What's in a word?" Euthanasia Research & Guidance Organization 1993, Table 1-A.   Koenig, Dr. Harold et al.. "Attitudes of Elderly Patients and their Families Toward Physician-Assisted Suicide." 156 Archives of Internal Medicine 2240 (Oct. 28, 1996)   Lee v. Oregon, 891 F.Supp. 1429 (D. Or. 1995), vacated on other grounds, 107 F.3d 1382 (9th Cir. 1997), cert. denied, 118 S. Ct. 328 (1997).   "Poll Shows More Would Support Law Using Gentler Language," TimeLines (Jan.-Feb. 1994):9   Washington v. Glucksberg, 117 S. Ct. 2258, 2262 n. 7 (1997. -- -- --. 117 S. Ct. at 2272, quoting United States v. Rutherford, 442 U.S. 544, 558. 1979.   Washington Post, April 4, 1996.

Animala and Human Language Essay

AAnimals and human language Features and characteristics Linguistics is defined as the systematic study of language – a discipline which describes language in all its aspects and formulates theories as to how it works . Language is the specialized sound signaling system which seems to be genetically programmed to develop in humans. Humans can, of course, communicate in numerous other ways, they can work, wave, smile, tap someone on the shoulder, and so on. It is clear that humans can transfer language to various other media: written symbols, Braille, sign language , and so on. Sign language is particular has interesting characteristics which are not to be participated in spoken word. However, language based on sound is more widespread and more basic , so it is given more importance in this analysis. Language is apart of culture, it is apart of human behavior. It is an acquired habit of systematic vocal activity representing meanings coming from human experience. Some features of difference between human language and animal communication. Use of sound signals When animals communicate with on another, they may do so by a variety of means. Grabs, for example, communicate by waving their claws at one another. But such method are not as widespread as the use of sounds, which are employed by humans , bird s, monkeys, and many other species. So our use of sound is no way unique. Sound signals have several advantages . They can be used in the dark , and at some distance to allow several messages to be sent. By regarding language basically as sound,. The linguist can take the advantage of the fact that all human beings produce speech sounds with essentially the same equipment. Even foreign language may sound strange or difficult to use , al of them can be described by accounting the movement of the articulatory organs that produce them. Arbitrariness An animal communication, their a strong recognizable link between the actual signal and the message an animal wishes to convey .An animal who wishes to warn off an opponent may simulate an attacking attitude . In human language there is no link between the signal and the message .The symbols used are arbitrary .There is no connection, for example , between the word elephant and the animal it symbolizes. Onomatopoeic words such as quack- quack are exceptions and they are relatively few. The need for learning Animal communicate with each other without learning. Their systems of communication are genetically inbuilt. This is quite different from the long learning process needed to acquire human language, which is culturally transmitted, and totally conditioned by the environment, and there is almost some type of innate predisposition towards language in anew born child. But this latent potentiality can be activated only by long exposure to language which require careful learning. Duality In animal communication vocal signals have a stock of sounds which vary according to species. cow, for example, has ten, a chicken has around twenty, and a fox over thirty. Human language works rather differently. Each language has a stock of sound units or phonemes, the average number is between 30 to 40.But each phoneme is normally meaningless in isolation. It become meaningful only when it is combined with other phonemes. That is, the sounds such as f, g, d, o mean nothing separately. The normally take on meaning only when they combined together in various ways, as in fog, dog, god. This organization of language into layers- a layer sounds which combine into a second layer of larger unit- is known as duality or double articulation. communication system with duality is considerably more flexible than one without it, because afar greater number of messages can be sent. Displacement Most animals can communicate about things in the immediate environment only. A bird utters its danger cry only when danger is present. It cannot give information about a peril which is removed in time and place. Human language can communicate about things that are absent as easily as about things that are present. This apparently rare phenomenon, known as displacement, does occasionally appear in the animal world . but this ability is limited for animal communication. Human language can cope with any subject whatever, and it does not matter how far away the topic of conversation is in time and place. Creativity(Productivity) Most animal have very limited number of messages they can send or receive . This restriction is not found in human language which is creative or productive. Human can produce novel utterances wherever they want to. A person can utter a sentence which has never been said before, in most unlikely circumstances, and still be understood. Patterning Human language is not a haphazard heap of individual items .Humans do not juxtapose sounds and words in a random way. Instead, they ring the changes on a few defined patterns. In English, for example, the sounds a.b, s,t. have only four possible ways to arrange bats, tabs, stab,or bast, but not sbt, abts, stab because the ‘rules’ subconsciously followed by people who know English do not allow these combinations for a new word. Similarly, consider the words, burglar, loudly, sneezed, the, only three combination are possible : The burglar sneezed loudly. Loudly sneezed the burglar The burglar loudly sneezed. (perhaps) English places firm restrictions on which item can occur together, and the order in which they come. Every item in language has its own characteristic place in the total pattern. Language can be regarded as an intricate network of interlinked elements in which every item is held in its place and given its identity by all the other items.